Consulting

With the advent of digitalization, A.I. and Industry 4.0/5.0, we need to determine what kinds of information products are required to align with new technologies and processes, while ensuring customer satisfaction.

Our company has a proven track-record in advising a wide range of companies, including multinationals, SMEs and start-ups. We bring a unique understanding of the challenges facing businesses and institutions in relation to the creation, translation and publishing of content, and can add significant value to your activities.

We enable you to streamline your content creation, translation and publishing processes, and can also advise you on the most appropriate tools and technologies for your projects. The potential cost savings are considerable.

Important
If you want to use ChatGPT or similar AI tools to generate draft content, talk to us first! We can help you to develop high-performing prompts (briefings) that enable these tools to generate optimal initial drafts, and also support you in the editing and QA of the resulting text.

Contact us today to leverage your use of AI tools to the maximum!
*** See our SPECIAL OFFER ***

Use your resources wisely

Many Swiss industries are facing skills shortages, but some companies still expect highly specialized and well-paid employees to create content. The problem is that they were hired for other, specific reasons – their core skills and experience – and the content they produce is often sub-optimal and sometimes of poor quality, especially if they have had no training in developing content.

What are the real costs of content creation in your company?

Sometimes it’s appropriate for experts in your company, for example engineers or developers, to create the basic content themselves. Our Developmental Editing service is a pragmatic solution that enables the employee to get back to his or her main tasks as soon as possible.

When it comes to creating user assistance products, like user guides, technical experts are rarely the best people to perform such tasks. Most of these employees can’t empathize with typical end-users, and often don’t have the right level of linguistic or authoring skill to create high-quality content.

However, if it really makes sense for the employee to draft the content, we can provide coaching and mentoring.

Creating and maintaining high-quality content is expensive and time-consuming, so it needs to be treated as an asset.

Companies and institutions are divided into departments, with each department creating its own documentation – R&D, production, marketing & communications, HR, training, and so on. This can develop into a situation where there are “silos” of information, and therefore content silos. This situation can result in incoherence and inconsistency across the various types of published content.

Today, we rightly think in terms of the “customer journey”, but we can’t predict the path that each user will take from their unique starting point. If their first stop is the Web – which is probable – we don’t know which link they will follow. Perhaps their main interest is in detailed information on your products – in that case, if they see a user guide in PDF, they may click on that, or on a technical specification.

So it’s in your interest to ensure that information about your company and its products is coherent and consistent, and this isn’t just about terminology or style. There’s also the issue of branding and customer perception. Poor information products – whether incomplete or badly written – create a negative impression, with a potential loss of business revenue.

Both the content and presentation of your documents therefore need to be of high quality.

We can help you to get started in developing a unified content strategy for your company. If you then need help with implementation and training, we work with an expert consultancy based in Europe.

Call us on 032 724 51 71 or e-mail us at editing@alphadoc.ch.

Principles of Content Strategy

Adopting a content strategy results in benefits to both your company and its customers, and especially the end-users of your products or services. We can therefore speak of “customer-centric” and “user-centric” content. There is also a strong emphasis on the context within which information is developed.

It’s also important to think in terms of an information architecture. This addresses mainly how content is structured and published within a given work environment. However, it also relates to the practices embedded in the policies, processes and technologies established across the company. Its goal is to achieve consistency in all your online and printed deliverables, whether external or internal.

Equally important is content design. This goes much further than typography and layout, whether for online or printed information, and is related to information design.

Lastly, it’s important to bear in mind that content strategy defines where you want to go, while the relatively new area of content operations enables you to get there. This activity is strongly linked to governance and time-to-market.

Make sure that you have the right level of awareness in your company of the factors described above, as well as the buy-in of stakeholders – both management and employees. This is vital!

Although content-creation and publishing technologies are evolving rapidly, especially with the advent of AI tools, many other aspects remain valid when creating and publishing content, whether for print or online.

Documents as “devices”

It’s essential to be pragmatic if you want to attain your content-related business objectives. This means considering documents as devices. A well-written and presented document is worthless unless it achieves its objective – whether that means selling more products, enabling customers to use your software, or publishing a compelling White Paper.

Target audience

If you want to create English-language content for international clients or employees, you need to define your target audience(s) very carefully. This includes not only the level of English used, but also cultural differences. Your audiences can then be divided into personas where appropriate.

Our experience in translation and localization can help you to ensure that your English-language documents are optimized for translation.

Global English

Using Global English ensures that your content is optimized for non-native speakers. It enables you to ensure a high level of clarity and consistency in user and technical content, leading to faster, clearer and more accurate translations. 

Unlike Simplified Technical English, Global English doesn’t impose severe restrictions on vocabulary or grammatical structures, so it’s suitable for all kinds of end-user documentation.

We use Global English for all content aimed at a multi-lingual audience in Switzerland, or for products and services intended for use in other countries.

Let us help you to get started by creating awareness of Global English in your company.

Call us on 032 724 51 71 or e-mail us at editing@alphadoc.ch.

Re-use of content

Different kinds of content require different styles of writing, depending on their purpose and audience. However, re-use is clearly an option if you’re developing, for example, user guides and training materials. Both types of content contain procedures.

We develop all business and user/technical content as self-contained modules of text, built from “chunks” of information that can easily be re-used, and this results in highly effective, user-friendly documentation.

Standards and processes

Achieving excellence requires putting in place both standards and processes, because it’s only by implementing iterative processes (draft, review, correct, repeat – and eventually QA) that high-quality results can be guaranteed.

Another vital aspect of content creation is terminology. If you don’t standardize words and phrases – and their specific meaning in your company/industry – this could cause serious problems when your content is translated.

A valuable tool for applying standards in authoring and editing is the style sheet or style guide. This can range from a one-page style sheet listing basic style decisions – for example British or American spelling – to the twenty-five-page style guide we created for a major Swiss pharmaceutical company.

Presentation

The presentation of your content is crucial. Your text will only have the maximum impact if the typography and layout is of a professional standard. This is an area where we can help you!

With the development of Generative AI tools and the large language models (LLMs) that power them, we need to consider how we might incorporate these technologies into the content-creation workflow, and at what stages of the process this may be appropriate. We can help you to evaluate these tools and to decide which solution is best suited to your needs, enabling you to concentrate on your core tasks while integrating AI content-creation technologies into your organization.

Important
If you want to use ChatGPT or similar AI tools to generate draft content, talk to us first! We can help you to develop high-performing prompts (briefings) that enable these tools to generate optimal initial drafts, and can also support you in the subsequent editing and QA of the resulting text.

Alphadoc can also help you to create your own company’s language model to complement the generic LLMs currently available. This involves performing an audit of your existing content.

Contact us today to leverage your use of AI tools to the maximum!
*** See our SPECIAL OFFER ***

Governance and standards

It’s essential to be pragmatic if you want to attain your content-related business objectives. When introducing AI into your processes, you will need to apply an appropriate level of regulation and governance, depending on your business sector or activities. We can help you to create online standards, policies and procedures for all IT-related activities, as we did for a major Swiss pharmaceuticals company, and to set up a system of regulation and governance for AI.

Iterative processes

Achieving and maintaining excellence requires putting in place both standards and processes, because it’s only by implementing iterative processes (draft, review, correct, repeat – and eventually QA) that high-quality results can be guaranteed. This is even more important if you are integrating AI into the content-creation process.

Another vital aspect of content creation is terminology. If you don’t standardize words and phrases – and their specific meaning in your company and industry – this can cause serious problems when your content is translated. This is where creating your own language model could be very beneficial.

Alphadoc can provide contract or freelance resource in partnership with a registered Swiss company in this area, in conformance with Swiss labour-leasing laws. We can also help with the process of hiring permanent staff. This includes identifying language professionals with skills in the implementation of AI to work in your organization.

We provide valuable support to clients in the recruitment of specialist employees in the area of content creation and publishing – in any industry sector. This can include reviewing and filtering applications, interviewing candidates, and making recommendations on selection to management.

Talk to us about your open position before you begin the recruitment process. Our work isn’t just focused on matching job applications to the required skills and experience; we also take account of the important “soft skills” that ensure alignment with the company culture.

We have provided recruitment support to several companies, including the appointment of a Communications Manager for a Swiss multinational.

Onboarding support

While the hiring process is proceeding, we can provide ad hoc support to keep things moving.

If the successful candidate needs to improve his or her English-language writing skills – whether for communications or user documentation – we can provide coaching and mentoring as part of the onboarding process.

We recognize that content creation is not always a continuous process – for example, when the documents are in the review cycle – so we strive to provide just the resources you need, according to the rhythm of your project.

Do you need someone to work on-site in Switzerland, or are you open to working remotely with a UK-based professional, with visits to Switzerland – or videoconferencing – for meetings and briefings where required?

If so, call us on 032 724 51 71 or e-mail us at editing@alphadoc.ch.